Target gears up for Nintendo Switch 2 launch
Target is offering expanded deals on select merchandise ahead of a much-anticipated video game console launch.
The Nintendo Switch 2 hand-held gaming system officially launches at Target stores on June 5, along with the Nintendo Switch 2 + Mario Kart World Bundle, before becoming available on the Target app and Target.com the next day.
Nintendo announced the Switch 2 on Jan. 16, 2025, and shared its full specifications and release details on April 2. The retailer said that when preorders went live on Target.com for the console April 24, they sold out in less than two hours.
To celebrate the launch, Target is rolling out an expanded assortment of Nintendo-inspired products – such as stainless steel tumblers, apparel, toys, collectibles and more – starting at $20. The retailer is also creating a dedicated Nintendo shopping experience in the electronics section of select stores, featuring the full assortment beginning June 5. It will also host in-store celebrations on launch day in select stores featuring giveaways and more.
“At Target, we don’t just launch products — we create moments,” said Cassandra Jones, senior VP of merchandising at Target. “The Nintendo Switch 2 is one of the most anticipated gaming releases in years, and we’re making it unforgettable for our guests in a uniquely Target way. From exclusive launch day experiences and giveaways to a wide assortment of Nintendo-inspired merch starting at just $20, we’re turning our stores into a celebration of play. Our partnership with Nintendo makes Target the ultimate destination for consumers, and we’re thrilled to help them power up for this next-level adventure.”
[READ MORE: First Look: Nintendo opens store in San Francisco's Union Square]
Target is offering a host of deals on June 5, 6 and 7:
- 20% off select character and graphic tees.
- 20% off select Nintendo and Pokémon toys.
- Save on video games and accessories.
Via Target Plus Marketplace:
- Save up to 60% on gaming furniture.
- Save up to 40% on mini-fridges and power strips/cords.
- Save on gaming accessories.
Due to the high demand, Target has created a shopping process for those looking to purchase a Switch 2:
- Guests can begin lining up in the designated queuing location at the entrance of each Target store before stores open on Thursday, June 5. Target team members will distribute physical or digital tickets, which will reserve the product for purchase. Limited stock is available. Ticketing will take place until all tickets have been claimed or 10 minutes prior to store opening.
- Ticketed guests will be directed to the electronics area of the store to purchase and pick up their product.
- Due to high demand, there will be a purchase limit of one product, per item, per guest, for the Nintendo Switch 2 items: Nintendo Switch 2 and Nintendo Switch 2 + Mario Kart World Bundle.
Headquartered in Minneapolis, Target operates more than 2,000 stores across the United States.
