Survey: U.S. shoppers already worried about rising costs of holiday essentials
American consumers are increasingly anxious that tariffs on imported goods could dampen their holiday celebrations.
More than half (61%) of respondents are concerned that tariffs will have an effect on Christmas — from the availability of decorations, toys and electronics to being able to afford the holiday season, according to a survey conducted by Ipsos for the American Christmas Tree Association. (ACTA is a non-profit organization that serves as a resource for media and consumers seeking information and education on the Christmas tree industry.)
If prices on holiday items increase due to tariffs, seven out of 10 shoppers (70%) say they will take some type of action. These include cutting back on spending (46%), buying fewer decorations or gifts (41%), or switching to homemade or alternative gifts (22%).
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The study noted that the commercial impact is particularly noticeable when respondents revealed their annual holiday budget with spending falling into the following ranges: under $250 (25%), $250-499 (24%), $500-999 (23%), 1000-1999 (18%), and over $2000 (7%).
Other findings from the survey are below.
- Fifty-seven percent of respondents are at least moderately to very concerned that tariffs will make the holidays more expensive this year.
- Two-thirds believe essential holiday items will become unaffordable if tariffs lead to substantial price increases.
- More than half of Americans (56%) agree the government should prioritize eliminating tariffs on essential holiday items to avoid price increases for shoppers.
The findings come as policymakers consider extending or modifying tariffs on a broad range of consumer goods. The artificial Christmas tree industry, which relies heavily on overseas manufacturing, is among the sectors most directly impacted.
“Holiday celebrations are deeply rooted in tradition, and for many families, artificial trees and imported decorations are central to that experience,” said Jami Warner, executive director of ACTA. “This survey makes it clear that Americans are feeling the pinch — and they want to preserve the joy of the season without breaking the bank. Christmas should be a time of joy, not financial strain for consumers and the numerous small businesses that rely on holiday sales and face potential closure.”
