First Look: Beyond Yoga opens largest store to date
A Los Angeles-based athletic lifestyle brand has planted its flag on the East Coast.
Beyond Yoga has unveiled its first permanent East Coast store, opening a location in Greenwich, Conn. At 2,760 sq. ft., the space is the brand's largest store to date and offers the broadest assortment of any other Beyond Yoga store, including women’s, men’s, and maternity items.
The company, which was acquired by Levi Strauss & Co. in 2021, plans to open stores in Boston (in the Seaport Neighborhood), Westport, Conn.; and Marin, Calif., later this year.
[READ MORE: First Look: Beyond Yoga makes NYC debut with experiential pop-up]
Designed to feel like a “natural extension of the brand,” the new Greenwich store features an open layout grounded in natural materials and details such as the preserved historical window that floods the fitting room area with natural light. Rotating window displays will reflect the seasons, the lifestyle of the Greenwich community and key brand moments
Customers can also enjoy refreshments such as coffee, tea and water to recharge, as well as a patio where community events will be hosted.
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Image courtesy of Beyond Yoga. -
Image courtesy of Beyond Yoga. -
Image courtesy of Beyond Yoga. -
Image courtesy of Beyond Yoga. -
Image courtesy of Beyond Yoga.
“Greenwich is a vibrant community where wellness and movement are part of the daily lifestyle – and where many of our fans already live and shop with us online,” said Beyond Yoga CEO Nancy Green. “This new store isn’t just a retail space; it’s a place to connect with others, take part in movement classes, and experience the essence of our brand in action.
To celebrate the opening, Beyond Yoga will host a series of community-based work outs under the brand’s Club Beyond platform, featuring collaborations with local instructors and studios. Shoppers will also receive a co-branded L.L. Bean tote as a gift with purchase during opening weekend, while supplies last.
Beyond Yoga was founded in 2005 and is grounded in the values of inclusivity and body positivity. In addition to its freestanding stores, the brand has over 1,218 wholesale accounts spanning both U.S. and international markets.
Including the new Greenwich store, Beyond Yoga operates eight stores, with locations in California, Chicago and Seattle.
